Meta Llama 3, Meta’s smartest AI assistant, has arrived in Australia.
The AI can provide real-time information and generate photorealistic images from a text prompt on Facebook, Instagram, WhatsApp and Messenger.
The social media group labels the AI “smarter, faster and more fun“.
And isn’t confined to Meta’s platforms, it has its own website.
It can recommend a restaurant with sunset views and vegan options, help organise a weekend getaway, find concerts for Saturday night and recommend study guides.
Commentators position the latest release as a new front in the AI battle in Silicon Valley, as digital giants try to stay in front of the machine intelligence race started in 2022 with ChatGPT.
Meta founder Mark Zuckerberg made the AI announcement on Facebook in a video.
“With LLaMA 3, Meta AI will now be the most intelligent freely available assistant,” Zuckerberg told the New York Times in an interview.
“And because we’ve reached the quality level we want, we’re now going to make it much more prominent and easier to use across all our apps.”
And analysts forecast the AI capabilities now being built will soon be supported by advertising within the results of searches using AI.
Meta is currently enjoying better profitability, with a strong surge in advertising revenue. Revenue was up 25% to $US40.11 billion and profit 200% to $US14.017 billion in the December quarter. Shareholders were given a 50 cents a share cash dividend.
Will Easton, managing director, Meta ANZ, in February foreshadowed the arrival of the new AI.
"As a company, we’re focused on building the most advanced AI products and services that will benefit everyone from our users to our advertising partners," he said then.
"This year, we’re excited to start rolling out several AI services across our Family of Apps in Australia and New Zealand.”
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