Insurance group IAG has appointed Michelle Klein chief customer and marketing officer to lead the newly formed customer experience and marketing division later this month.
Klein will be returning to Australia from the US, after spending almost a decade at Meta where she was vice president, global business and product marketing.
With a career spanning 25 years and five continents, Klein has worked with brands including Diageo, British Airways, Orient Express and Armani.
Klein will be responsible for the IAG marketing and brand portfolio strategy for all brands across IAG’s Direct and Intermediated Insurance divisions, including NRMA Insurance, ROLLiN’, CGU and WFI brands.
She will utilise deep customer and community insights, while leveraging brand strengths, to improve the overall customer experience to better connect with and reach more Australians.
IAG Direct Insurance Australia group executive Julie Batch, said Michelle is renowned internationally for her innovative solutions to redefining the role of brands to deliver business results.
“It is a testament to the strength of IAG and our portfolio of brands to attract someone of Michelle’s calibre to our team," said Batch.
"She brings to the role extensive experience in B2B and B2C marketing, customer experience, and product development, which will be invaluable in supporting the delivery of our strategy.”
Klein said that after spending almost a decade of her career focused on building community and bringing people closer together with Meta, she's looking forward to this next chapter.
“This decade must be transformational – one where we focus on a safer future and IAG’s people have worked tirelessly to provide support to people during crises," said Klein.
"I’m so excited to be a part of this important industry and to use my Silicon Valley experience to drive transformation through insights and technology.”
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