Meta’s new inventory filters for Instagram Feeds are now rolling out to advertisers in English and Spanish speaking markets.
This third-party brand suitability verification solution initially launched for Facebook Feed in March 2023.
The tech company has built a multi-stage AI review system to classify content for advertisers to ensure brand suitability controls are in place.
These models will complement its existing technology, which already identifies content that violates or potentially violates Community Standards and Guidelines.
This system learns to classify content in Facebook and Instagram Feeds – not only text but also video and images – to determine if it meets Meta's monetisation policies.
If it fails to, the content is not eligible to have ads appear above or below it. When content is found to be eligible for ad adjacency, the models assign it to a suitability category.
Advertisers can now choose from the following three settings to control the type of monetisable content that can appear above and below an ad:
- Expanded inventory: This is the default setting and shows ads next to content that a) adheres to Meta's Community Standards and b) meets Meta's monetisation eligibility criteria.
- Moderate inventory: For advertisers who may want to take a moderately conservative approach, this filter excludes content that may be considered high risk, in alignment with the GARM Brand Suitability Framework.
- Limited inventory: For advertisers who want to take the most conservative approach, this filter excludes content that may be considered both high and medium risk, in alignment with the GARM Suitability Framework.
Meta has planned to expand these controls later this year to support more languages and advertisers in other countries.
It will also start testing them on additional placements including Reels, Stories, Video Feeds and other surfaces across Facebook and Instagram as it investigates and discovers more about advertiser preferences enhanced by this latest technology.
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