Credit: Greg Bulla via Unsplash https://unsplash.com/@gregbulla
Meta hasn’t seen any “noticeable impact” on advertiser spend from the social media group’s change in content policy to a community moderated system.
Meta has ended fact checking, previously heralded as fighting the spread of misinformation, in a move aligning with the incoming Trump administration in the US. In Australia, fact-checking is staying, for now.
“We’re continuing to see strong advertiser demand,” CFO Susan Li told a briefing of analysts, after announcing December quarter results for the social media group.
“Particularly for AI-powered tools that are helping businesses maximise the value of their ad spend."
Some commentators have raised concerns for brand safety without a strong system to weed out hate speech.
“Our commitment to brand safety is unchanged, and we expect that we will invest in our suite of tools to meet the needs of advertisers," said Susan Li.
Analyst Justin Post at Bank of America asked about the impact to advertising from the content policy change.
Founder and CEO Mark Zuckerberg said Meta was building a best for people.
“I’ve believed in free expression for quite a while,” he said.
“People don’t want to see misinformation, but you need to build an effective system that gives people more context.
“And I think what we found over time is that the community notes system, I think, is just going to be more effective than the system that we had before.
“And I’m not afraid to admit when someone does something that’s better than us. I think it’s sort of our job to go and just do the best work and implement the best systems.
“So I think that there’s been a lot of people who have read this announcement as if we somehow don’t care about adding context to things that are on our platform that are misinformation, that’s not right.”
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