Meta posts better than expected ad revenue growth

By AdNews | 30 January 2025
 
Credit: Ralfs Blumbergs via Unsplash

Meta posted a 21% lift in revenue to $US48.385 billion in the December quarter, beating analyst expectations. Full year revenue was up 22% to $US164.5 billion.

Ad impressions delivered across Meta social media platforms increased by 6% in the quarter and 11% for the year to December.

Average price per ad increased by 14% in the December quarter and 10% for the full year 2024.

"We continue to make good progress on AI, glasses, and the future of social media," said founder and CEO Mark Zuckerberg. "I'm excited to see these efforts scale further in 2025."

Meta expects March quarter revenue to be in the range of $39.5-41.8 billion, representing 8-15% growth. 

Full year 2025 capital expenditure is expected to be in the range of $60-65 billion, driven by increased investment to support generative AI efforts and core business. 

In Australia, managing director Will Easton said Australia and New Zealand saw strong growth despite the challenging economic environment.

"Meta continues to be a platform of choice for both consumers and advertisers in the region," he said.

"In the coming year, we’ll see Meta’s investments in areas like AI, glasses, and our social media platforms continue to drive impact locally.”

 

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