Former social agency lead at Ladbible, Meredith Eriksson ,has moved to social marketing agency L&A Social, taking the role of strategy director.
Eriksson told AdNews: “Having watched L&A’s success for many years, I felt it was a great time to use the skills I’d developed at my previous two agencies to help extend their client’s reach and impact.
“The role allows me to help develop the agency’s strategic direction in response to Always On retainers and larger campaign briefs.
“The agency holds an incredible client list that is ever-growing, so I am excited to once again be working across timezones and with some of the best minds in the business.”
The strategy director says she’s excited to get amongst the enthusiasm the team displays when creating work for their clients.
“The enthusiasm of the team to do great work for their clients is invigorating. There’s a hunger within the teams to do best-in-class social at every opportunity.
“As an office with multiple studios built within it, there’s a constant stream of creativity coming to life behind you.
“It’s really refreshing to hear the team excitedly talk to clients about their cost per results or new strategies they’re suggesting for the upcoming quarter.”
Eriksson reflected on her early days in the industry at Hello Social: “The first agency leg of my career at Hello Social gave me the client management and paid performance skills to view every piece of social content as an opportunity. From clients as small as a local burger joint to as big as the NSW Government, I learned how to target audiences effectively with a clear message.
“The hero moment for me at Hello Social was leading the social strategy for the NSW Government’s COVID-19 response as a Project Director. It was a truly rewarding experience that gave me exposure to other agencies who truly cared about results.
“I oversaw key messaging that went out to key groups during that time with a truly passionate team around me. Lots of late nights but lots of rewarding mornings when we could see our CTRs lifting and our impact as an agency genuinely work to help our home state.”
Eriksson described her most recent role at Ladbible and shared her discovery on the diminishing value of paid advertising for brands.
“At LADbible I learned that paid advertising in social media can often be a crutch and one that eventually diminishes the success of your brand and the quality of your content. Good content should engage your audience without paid backing. Good content should speak for yourself.
“Youth media juggernauts like LADbible Australia understand how to switch a brand’s social accounts to a publisher mindset. Concepts like ‘when to post’ or how many times to post are thrown out the window and creators instead focus on what that particular audience wants to hear.
“If they’re engaging more, give them more. The idea that organic social media is dead is often used as an excuse by those who haven’t found success without paid support.”
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