Talia Datt and Alan Schauder.
Brand management, marketing and media company Merchantwise Group has acquired social media and influencer marketing agencies The Social CliQ and The Content CliQ.
The Social CliQ and The Content CliQ were founded and led by Talia Datt, who will continue as MD of both businesses while progressively taking on a broader marketing leadership role across the Merchantwise Group.
Merchantwise Group group CEO Alan Schauder said Datt is a visionary marketer who is making waves in the industry.
"Her dynamic team is at the forefront of strategic social media and influencer marketing in Australia, and their talents will enhance our Group’s ability to drive brand growth and deliver superior returns for our clients," he said.
"Looking ahead, Merchantwise Group will continue to innovate and expand its presence in Australia and globally through a combination of organic growth and strategic acquisitions,".
Datt said joining forces with Merchantwise Group is an incredible milestone, and the team couldn’t be more excited about the opportunities ahead.
"Merchantwise Group represents some of the world’s most iconic and beloved brands, and we’re thrilled to bring our expertise in social, content, and creator marketing to help these brands reach and engage their audiences in new and innovative ways," she said.
"This partnership is a perfect fit, and we can’t wait to make big things happen together."
Merchantwise's brand management division represents gaming, entertainment, FMCG, and lifestyle brands, including Minecraft, Sonic the Hedgehog, Xbox, Call of Duty, Peppa Pig, The Beatles, Violet Crumble, Golden Gaytime, Chupa Chups, Bundaberg Rum, and Rip Curl.
Merchantwise Group’s strategic expansion has been marked by key acquisitions, including RQMedia in 2022, its flagship performance media and marketing business.
RQMedia, which integrates former acquisitions Impulse Screen Media, Inc Digital Media, and SmartMail, supports over 100 client brands across retail, eCommerce, travel, and consumer services, managing over $60M in media spend for brands such as Fiji Airways, Disneyland Paris, The North Face, Speedo, Healthy Life, Cotton On Group, and Fairhaven Homes.
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