The men’s magazine sector is fighting a rearguard against closures and falling circulation, with new fashion titles attracting first-time advertisers to the market.
Pacific Magazines’ new bi-annual Men’s Health Guide to Style, a flip cover to monthly Men’s Health, hits newsstands next week.
Since upping its style quotient in April, Men's Health has added new advertisers including CK Jeans, Calibre, Nautica, Witchery Man, Aldo, GAP, R&G and Marcs, all of which had never advertised in Men’s Health before.
Men’s Health national advertising manager Julian Heinz said the main magazine was also benefiting from demand from advertisers selling male grooming products, which has led to an increase in editorial pagination to meet their needs.
“Our advertisers recognise how difficult it is to reach the AB male demographic, and the response to the style guide has been overwhelming,” he said.
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