Meltwater, a company specialising in media intelligence and data analytics, has appointed Allen Bradley as the regional sales director for Sydney and Jeff Piniros as the new sales development director APAC.
Formerly of Salesforce, Piniros has over two decades of experience in senior sales manager and business development roles with major global tech companies, including Dell, Oracle and Gartner.
In his new role, he will be responsible for developing and driving a strategic business pipeline to boost revenue and growth goals for the region. He will also focus on fostering the development of emerging sales professionals, nurturing the potential of the next generation of sales talent.
Piniros said he is incredibly excited to be joining an organisation that is forging ahead in the industry and making a difference.
"It is a privilege to contribute to the development of Meltwater’s future sales talent and to play a key role as part of the Sales Development Function," he said.
"I’m looking forward to what our team will achieve to foster mutual success for our customers, community and our people."
Allen Bradley brings over 15 years experience, with expertise in driving business growth and leading sales teams, most recently as regional sales director for Salesforce Mulesoft, where he delivered notable sales achievements.
In his new role, he will be responsible for leading and growing the existing local Sydney sales team, overseeing the go-to-market strategy and tailoring it to meet its mid-market commercial clients requirements.
Bradley said he is thrilled to be joining Meltwater and can't wait to lead our team in delivering real-time insights to its valued customers, and helping them meet their goals.
"I’m also looking forward to witnessing the significant impact our team can make in this dynamic industry, delivering unparalleled value to both existing and prospective customers,” said Bradley.
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