Vudoo, a content commerce and in-stream checkout company, has opened an office in London.
Nathalie Curtis-Lethbridge comes onboard, who has held senior roles at NBC Universal Global Networks, Walt Disney Television International and Virgin Media, as global chief growth officer and MD for EMEA and North America. Reporting to Vudoo’s founder and CEO Nick Morgan, Curtis-Lethbridge will spearhead the company’s global growth and build its EMEA business.
Dileep Yogasingham also joins in London as director of strategic accounts for EMEA, relocating from Melbourne for the role after joining Vudoo in 2021 from News Corp where he held positions in account development and sales.
The London office will service Europe, the Middle East, Africa and initially North America.
Vudoo also plans to announce several more hires soon, appoint regional MDs for the North America and APAC regions and to open offices in North America in the coming 12 months.
In Melbourne, Vudoo has brought in Manuela Cadd, ex-director of regional go-to-market at Criteo and former country manager of Verve Group; Scott McGrath, who previously served in senior advertising and sales roles at Little Birdie, News Corp, and Click Frenzy; and Sebastian Vasta, who was previously with Mural and Emplifi (formerly as Socialbakers), as customer success manager.
Cadd said she's excited to be joining Vudoo at a time of such rapid growth and expansion.
"Vudoo's platform opens new, profitable opportunities for advertisers and publishers, with the option to collapse the marketing funnel, and enables consumers to buy products at the point of inspiration while providing invaluable insights to marketing and product teams about their customers' preferences," she said.
"I look forward to being a part of Vudoo’s journey as it continues to create interactive and truly shoppable customer experiences, and reach new markets and industry sectors."
Founded in Melbourne, Vudoo has established partnerships with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME).
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