Melbourne Park
Sports and entertainment precinct Melbourne Park is inviting expressions of interest to join its marketing services panel, AdNews can confirm.
The precinct hosts more than three million people and hundreds of events, including the Australian Open, a year. Its locations include Olympic Park Oval, the National Tennis Centre, AAMI Park, Rod Laver Arena and much more.
The company operates on an open panel for projects in three categories:
- Marketing Services - marketing strategy (B2B and B2C), campaign planning, advertising, brand strategy and positioning, lead generation/nurture and loyalty and lifecycle marketing
- Digital Services - Digital strategy, marketing automation, social media and content marketing strategy, channel planning, digital analytics, and website development.
- Creative Services - graphic design, videography, photography, digital animation (LED signage)
Appointed agencies will have a three-year term with the option to extend by two further one-year-periods.
Expressions of interest close March 14 5pm.
The brand will then establish a shortlist of suppliers who may be invited to tender for the preferred supplier panel for the provision of ad hoc project based and retained services across a range of key service categories.
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