Mike Connaghan.
Medium Rare Content Agency has been named the sales and content partner for CommBank's owned media network, CommBank Connect.
The agency will work with CommBank to create meaningful connections for brands across digital screens, ATMs, Brighter magazine and digital channels.
“Medium Rare is a key partner in helping us bring our sales and content strategy to life," said CommBank CMO Jo Boundy.
"Our strong partnership has seen us build the Brighter financial well-being content ecosystem across TV, print and digital channels, now extended to CommBank Connect. This is a significant launch for us as we deepen the connection between content and commerce, whilst continuing to improve our customers’ experience.”
CommBank and Medium Rare have appointed Andrew Robertson to the newly created role of head of sales for CommBank Connect. He brings more than 15 years of experience across media and retail networks to the role. He has worked for the country's largest out-of-home and audio providers, and joins from Cartology.
“Through CommBank Connect, the converging worlds of physical in-branch communications and advanced digital experiences, unlock a cohesive canvas for engaging our customers at scale,” Robertson said.
"Underpinned by our industry-leading targeting and measurement capabilities and Medium Rare’s expertise in content creation and activation, we’re ensuring our partner brands show up with more relevance, fit for our customers, in an environment they trust."
News Corp Australia managing director, commercial content, Mike Connaghan, said helping iconic brands build powerful and engaged audiences through content was in the DNA.
"Providing clients with sales strategy and enablement, to attract both endemic and non-endemic partners to their owned or retail media network, represents our next ambition of growth," he said.
"Attracting the level of talent and standout expertise of Andy Robertson as Head of Sales, gives us great confidence our growth will continue apace.”
Medium Rare has worked with CommBank for the last 12 months building its content ecosystem.
Last year Medium Rare launched the Brighter magazine, available in branches and digitally, while this year the agency launched the Brighter Side TV series, offering viewers content on money management and information on building confidence with money.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.