Medium Rare Content Agency has been appointed social media agency for Australian loyalty programs Flybuys.
The agency will lead the development of the Flybuys social media strategy as well as creating and delivering social media content.
Flybuys head of marketing Jarrod Flood said he is delighted to be working with Medium Rare.
"Their expertise will amplify how Flybuys helps Australians get more of what they value beyond the check-out, by complementing our social media presence," he said.
"We look forward to achieving great results together."
The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We Are Social to evolve the agency's social-first content strategies for clients.
The team will focus on planning ‘always-on’ social content across Flybuys’ Instagram, TikTok and Facebook accounts. They will also create relevant reactive content and work closely with the in-house social team as well as Flybuys’ integrated agency, Thinkerbell.
Medium Rare managing director Nick Smith said he is thrilled to be working with a brand that "holds a special place in many Australians hearts".
"We look forward to creating and delivering a social-first content strategy that will help members get the most out of the loyalty program through engaging and entertaining content."
Medium Rare is Australia’s clients include David Jones, Qantas, Foxtel and Commonwealth Bank.
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