Medibank Private has confirmed that it is pitching its media account, putting incumbent agency Huckleberry on alert.
The insurance provider released a statement to AdNews confirming the pitch: Following a highly beneficial seven year relationship with our current media agency, Medibank is reviewing its arrangements.
“In today’s rapidly changing media landscape, we want to ensure that we are best equipped to address the company’s growing needs and long term vision. We have commenced the process of shortlisting agencies and will make a further announcement when we are in a position to do so.”
It is understood several agencies are vying for the business.
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