Graham Brown, Shufen Goh, Greg Paull.
Independent global media advisor MediaSense has acquired R3, the creative and media advisory specialists which also aggregates agency wins to create a pitch league.
This is MediaSense’s second deal in six months, following its acquisition of PwC’s Marketing & Media advisory team, announced in May this years, and expands its service to clients beyond media operations into marketing operations, including content and creative.
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.
MediaSense, which recently advised on Amazon and Unilever’s multi-billion global media reviews, will collectively support brands spending in excess of $60 billion post-acquisition.
MediaSense’s employee numbers will increase by 30% to over 230, with R3’s co-founders, Greg Paull and Shufen Goh joining the expanded business’s executive leadership team.
Both MediaSense and R3 will, for now, continue to operate under their existing brands.
"With the acquisition of R3, we are expanding beyond media operations into marketing operations, adding content and creative capabilities and significantly growing our presence in North America and Asia," said Graham Brown, CEO at MediaSense.
“In R3 we have found a partner who is completely aligned with the principles of engineering value for clients and supporting them in navigating change. We are delighted and proud to welcome R3 and its talented teams to MediaSense.
“This marks our second major acquisition in 2024, positioning us for continued growth as we support clients to optimize their organisations, agencies, and performance, delivering the best returns across their marketing and media investments, globally."
Greg Paull, co-founder and principal at R3, said the coming together of MediaSense and R3 creates a truly independent global advisory business.
"As one team, we have the ability to support brands with cross-discipline experience and intelligence as they transform their marketing organizations from the inside, and through agency, data and tech partnerships," he said.
Shufen Goh, co-founder and principal at R3, said MediaSense has shared values and complimentary service offerings, across both capabilities and geographies.
"We are completely aligned on clients’ requirements for best-in-class advice and more integrated thinking in relation to their marketing organisations, external partners and governance over their marketing investments," said Goh.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.