Sue Squillace.
Multi-national healthcare and pharmaceutical giant iNova has appointed Mediahub as its media agency of record in New Zealand, following a competitive pitch.
In New Zealand iNova is known as Radiant Health NZ. Mediahub Australia has been iNova‘s media agency of record since 2018.
The agency’s remit includes full funnel strategy, planning and buying across all channels.
Mediahub CEO ANZ Sue Squillace said adding Radiant Health to the agency’s NZ client roster is a testament to its ability to strategically partner with multinational brands wherever they are located:
“Our trans-Tasman offer is a significant drawcard for brands operating in both markets, enabling them to can take full advantage of Mediahub’s proprietary tools and the skills and capabilities of teams on both sides of the ditch," Squillace said.
“We are incredibly excited to add Radiant Health to our growing list of clients benefiting from our trans-Tasman model. We look forward to sharing knowledge of iNova’s success in Australia and working with the Radiant Health team at this pivotal time in their growth trajectory.”
Radiant Health NZ marketing manager Michelle Scurr said agency partners who show a genuine understanding and enthusiasm for brand during the pitch phase often evolve into trusted collaborators.
"From the outset, it was clear that Mediahub's NZ team had the expertise and resources to bring our brands to life, challenged us to see differently and added an extra layer to our strategies," Scurr said.
"Additionally, their shared culture and drive for success made them the agency of choice. I have no doubt our partnership will be successful, and I am excited for what we can achieve together.”
Mediahub New Zealand GM Hugo Winter said the brand can’t wait to further demonstrate Mediahub’s ANZ capability and help Radiant Health achieve its ambitions.
“Our strength lies in offering our clients tailored experiences in both markets; they receive cutting edge media solutions with proven effectiveness and audience first planning at their core and we look forward to the seeing the benefits of this thinking translated to sustainable growth for the Radiant Health’s brands," Winter said.
Strategy and planning are already underway with the first campaign expected in market soon.
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