Media agency Mediahub, part of the IPG Mediabrands network, is launching in New Zealand with offices in Auckland and Christchurch.
It will be created using already established NZ-based team of around 25 media and digital experts drawn from Attivo Group’s full-service agencies Farrimond in Auckland and Harvey Cameron in Christchurch. Attivo is a Mediahub partner in ANZ.
Mediahub NZ will be led by Cushla Baggott, current managing partner of Harvey Cameron Media, and supported by Hugo Winter, General Manager Media (Auckland), Nicole Earnshaw, newly appointed General Manager, Media (Christchurch), and James Duggan, General Manager Digital.
CEO Mediahub ANZ Sue Squillace, based in Sydney, says the use of established, local, performance-focused teams is part of the agency’s ambitious growth strategy.
“With proven experience across the NZ media sector, the outstanding new Mediahub NZ team brings agility, new market thinking and a laser focus on generating business results, which we know brands and businesses need more than ever in the current environment,” she says.
“Expanding to NZ has always been an integral part of our ANZ growth strategy and what our clients are asking for. Not only will it resonate with our teams, but also our new global clients like New Balance and Bosch. Having this NZ capability as part of our core offering is incredibly exciting, and an appealing new offering for our business, clients and prospects alike.”
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