MediaCom has been appointed media agency of record for the National Rugby League (NRL), dislodging Spark Foundry in a competitive pitch.
The partnership will see MediaCom lead media strategy, partnerships, media buying and analytics for NRL.
Corina Black, NRL GM marketing and Brand said: “We’re incredibly excited about what we can achieve through our new partnership with MediaCom. We’re committed to playing a positive role within the community and driving the growth of our game, and our agency partners will be critical in helping us deliver on this”.
Yaron Farizon, CEO MediaCom AUNZ said: “We are thrilled to start working with the NRL. So much of Australian culture is about celebrating sport and embracing the communities that contribute to its success.
"The NRL and the sport of rugby league means so much so many people, and it’s incredibly exciting that we get to be part of the journey that is helping grow the game.
"Our Strategy, Planning and Investment teams did a wonderful job at showcasing the strength of our sports marketing capabilities and I can’t wait to see what we do together. ”
In May, GroupM announced plans for MediaCom to merge with sister agency Essence to form a new performance-led, and data and technology enabled, global agency called EssenceMediacom.
In Australia and New Zealand, Pat Crowley will lead EssenceMediacom, an agency of more than 550 people across offices in Brisbane, Melbourne, and Sydney, making it one of the largest media agencies in Australia.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.