MediaCom's annual Unplugged event, this year with the theme of accelerating growth, attracted 550 clients and media partners to Sydney's Luna Park.
Willie Pang, CEO MediaCom AUNZ, says businesses, shareholders, customers, partners and clients expect MediaCom to grow.
"To achieve growth against the grain, we need to weaponise marketing to make it a meaningful driver of enterprise value," he says.
"In this environment, media will serve as a key growth driver and be the critical factor in accelerating growth.
"As competitors with smaller risk appetites pull back, it’s an opportunity to win disproportionately. It won’t be easy, and we’ll need to get comfortable playing in some uncomfortable places.”
MediaCom presented its annual Publisher Awards to celebrate the agency’s partnership with Sydney’s media. Voted for by MediaCom’s people, winners:
- Salesperson of the Year: Olivia Gotch, Scentre Group
- Sales Team of the Year: Network 10
- Campaign Collaboration of the Year: UBER & Network Nine
- Most Seen Salesperson of the Year: Timothy Jansen, ARN
MediaCom is part of WPP AUNZ.
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