Media Wrap: 'Overnight figures irrelevant'; 'Facebook should invest in content'

By AdNews | 11 July 2016
 

ABC boss dismiss overnight figures

The ABC's director of television Richard Finlayson has argued that live metropolitan TV ratings are no longer relevant, according to The Australian. Citing the ABC's drama series Barracuda, which was launched on iView at the same time as liner TV, Finlayson says overnight ratings don't reflect the iView audience. He says the total audience for police drama Jack Irish in 2016 was significantly higher when iView audiences and catch-up supplemented metropolitan TV.

Worner says Facebook, Google should reinvest in content

Seven West Media CEO Tim Worner says that Facebook and Google, which are solely content aggregators that do not create their own content, should reinvest some of their Australian profits into producing content. Media companies have allowed their content to be republished on websites like Facebook and Google to generate traffic, but there is a growing wariness about how this cannibalises advertising revenue as traffic is diverted away from a media company's owned assets. Facebook's changes to give priority to content posted by individuals rather than companies has fanned the debate.

Cricket Australia seals BBL deal with NBC

Cricket Australia has signed a TV broadcast deal with NBC Sports Network to show the Big Bash League games in the US, Fairfax Media reports. Cricket is already shown in the US on Willow, TV channel for fans that has covered all forms of the game for the past five years. The additional coverage on NBC Sports Network brings the game to a potentially much larger audience, with the channel reaching 83 million homes.

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