Nine moves ad inventory to AppNexus
Nine Entertainment has moved its digital advertising inventory over to ad-tech company AppNexus.
According to The Australian Financial Review, Nine's digital assets had been relying on a Microsoft product, following on from its joint venture with the software company that saw the launch of Ninemsn.
Nine will now will have AppNexus' service including a private marketplace and real-time bidding underpinning all of its assets.
Media needs to think global: Miller
Also in the AFR, News Corp Australasia executive chairman Michael Miller has pointed to the need for media companies to think “global” in the face of increasing competition.
Miller says having global scale is the key, with News Corp eyeing expansion “beyond our traditional geographic borders” but he said ensuring news is locally relevant is also an important differentiator.
“What makes us unique is community-oriented journalism and a lot of those international players have global journalism but what people are really looking for is contextual information and news at a local level and that's what we do so well,” Miller told the AFR.
Media reform laws await election
The Australian is reporting that the Turnbull government will move on TV licence fees, spectrum pricing and anti-siphoning along with media ownership if it gets re-elected.
Despite already being introduced to parliament, a bill addressing the media ownership laws – including the reach rule and the cross-media ownership laws – would need to be reintroduced as theelection was called before it had time to be passed.
ABC local content dips
The Australian is also reporting that local content on the ABCV has dipped as low as 10% according to an analysis run on its last four weeks of programming.
According to the report, first-run Australian content has hovered between 10-25% while news and currant affairs was up to 40% of its content.
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