Media Wrap: Media reform on hold | More ads on prime-time | Hoyts plans IPO

By AdNews | 18 August 2014
 

Media reform on hold
Communications Minister Malcolm Turnbull has indicated that media reform legislation isn't a top priority for the Abbott government and will be delayed until there is greater consensus among the media companies, The Australian reports.

More ads on prime-time
The Seven and Nine networks have put forward a motion at the Free TV board meeting for a relaxing of the commercial TV code of practice, to allow up to 20 minutes of ads per hour in certain parts of the free-to-air schedule, The Australian reports. The move, which was strongly opposed by Network Ten, could see viewers having to sit through an extra six minutes of ads an hour.

Hoyts Group plans IPO
Cinema chain Hoyts Group is planning an international roadshow to Asia, Europe and North America to market a potential $900 million IPO, The Australian Financial Review reports. The AFR reported on Friday that Hoyts could seek a listing on The Australian Securities Exchange before the end of the year, with owners Private Equity Partners appointing investment bank UBS to run the float.

Fairfax restarts talks with Macquarie Radio Network
Also in The AFR, Fairfax Media CEO, Greg Hywood has indicated that talks could be revived between the media company and John Singleton's Macquarie Radio Network. The talks previously failed in February over shock jocks Alan Jones and Ray Hadley and whether they would be a part of the deal.

Big data to keep papers alive
World Newsmedia Network chief executive Martha Stone, has told The Australian that newspaper publishers must develop sophisticated big-data strategies on a par with those used by online-only publishers such as The Huffington Post if they are to remain relevant to their readers. She explained that data can be used to make editorial more relevant, to better target advertising to existing customers and to market products more efficiently.

Seven to take TV crown?
Seven Network director of programming Angus Ross has told The AFR that he believes it's possible for the free-to-air television leader to beat rival the Nine Network in the crucial 25-54 year old demographic this year. The Seven Network will likely finish on top this year in the ratings for all people and if it does so this will be the eighth consecutive year it has done so.

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