News Corp to invest $6 million marketing push for Stellar
News Corp Australia is spending more than $6 million in marketing for its new Sunday magazine Stellar, with the campaign focused on a television ad starring supermodel Miranda Kerr.
According to reports in The Australian, the marketing push will include television, radio, outdoor, print, digital and social. It also includes 30 second TV ad run across Network Seven, Ten and Foxtel featuring Stellar's ambassadors, chef Matt Preston, presenter Rachael Finch, interior designer Neale Whitaker and Kerr.
Seven's Olympics exploits “loophole in siphoning laws”: ASTRA
Australian Subscription Television and Radio Association chairman Tony Shepherd has pointed to Seven Network's Rio Olympics broadcast as why anti-siphoning laws are out of date, in a report from The Australian.
Shepherd said there was a disconnect in free-to-air networks being able to acquire sports rights without competition from pay TV providers and then charging consumers money for premium content. Seven's coverage of the Olympics included a subscription tier for $19.95.
Shepherd says that anti-siphoning laws don't guarantee sport will be free, noting that Seven was acting well within its rights – it is the laws that need to change.
TV licence fee cut on the cards to offset gambling revenue loss
Cuts to TV licence fees look increasingly on the cards as independent cross-bencher Nick Xenophon plans to propose a cut to offset gambling advertising restrictions, according to The Australian.
Xenophon is looking to curb gambling advertising on G-rating sporting events and will be meeting with the Turnbull government with his proposal.
Commercial partners sign on for ABC's Australia Plus
ABC has signed the Victorian government, vitamin company Swisse and Monash University as the first commercial partners of its push into Asia, Australia Plus.
According to the Australian Financial Review, the media service and platform, which launched in 2014, is available to 190 million people in countries including Indonesia, China, Singapore, India, Malaysia and Vietnam. It also has a number of partners with media outlets in the region.
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