Media Tonic will represent Cartology’s retail OOH network across Western Australian and South Australian from October 14.
The partnership will see Nova Entertainment’s Luke Driscoll join Media Tonic in mid-October as the Cartology lead across WA and SA with Sonya Llewellyn providing further support in the SA market.
“We’re thrilled to partner with Media Tonic and bring their deep expertise of the market into the business," said Cartology’s Tony Prentice, director of client partnerships and sales.
"We’ve grown significantly in the retail OOH space and the appointment of Media Tonic enables us to deepen our relationships, with breadth across the market.”
“We welcomed Vicinity into our portfolio earlier this year, growing our retail OOH proposition and as we partner with Media Tonic, the WA and SA markets can expect deeper relationships, deeper customer insights and greater impact as our insight-led capabilities take a front seat for FMCG and non-FMCG brands.
“We extend a sincere thanks to Phil Dada at Network Media for his support and contribution to our business over the years and wish him all the best in his future endeavours.”
Media Tonic co-founder and managing director Mark Treasure said Cartology is creating momentum in the market.
"With the team, we’re really looking forward to going deeper on customer insights and giving brands customer-led solutions with impact," he said.
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