Digital-first marketing and advertising company Media.Monks AUNZ has hired Misa McConnell as senior copywriter, Paul Critchley as senior creative, art lead, and Sumi Saini as experience design director.
The hires come as Media.Monks continues to bridge the gap between the creative ideation process and production, to deliver more impactful campaigns and content for clients.
Saini has been hired to lead the experience design team in AUNZ and also engage at a senior level to support Media.Monks’ experience design offering in APAC. She joins from Transport for NSW and brings a wealth of experience across both agency and client-side roles.
McConnell has worked in a diverse range of roles across both Australia and New Zealand, joining from her role as senior creative at whiteGREY.
Critchley’s career spans the UK and AUNZ, most recently working at Publicis Groupe in AUNZ as senior art director/head of design.
The new hires also follow a series of senior hires across the AUNZ team in 2022. Earlier this year Rich Lloyd joined as managing director, content in ANZ, joining from Tribal, where he was also managing director. Tim Wood also joined as executive creative director, AUNZ. Wood’s career spans 20+ years working across all major client categories.
McConnell and Critchley joined the business in November, while Saini will start in January 2023. The team will service clients in AUNZ, as well as servicing some of the Media.Monks APAC clients.
Tim Wood, Media.Monks executive creative director (AUNZ), said: “I am thrilled with the calibre of people we’ve added this year. All three are highly experienced, award-winning talents in their own right. Working together, and supported by our unique global, single P&L model, I cannot wait to see what they collectively deliver in 2023. Next year will be a very big year for Media.Monks in AUNZ; these three people will be at the forefront of that momentum.”
Rich Lloyd, Media.Monks content managing director (AUNZ), said: “All of our platform, data and media smarts mean nothing unless we get the final consumer touchpoint right. There are now 230 of us in ANZ and growing, and we’re always looking for creative people with an eye on creating experiences that are informed by technology but driven by humanity."
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