Independent agency Media Merchants has rejuvenated its brand identity after 24 years and moved into a larger Sydney office.
Embracing the moniker “MM” the agency seeks to move away from the perception of being a traditional media only business and cement its team as Australia’s most passionate and responsive industry experts.
The new logo and brand imagery speaks toward a vision of inspiration and connection. Platforming the agencies range of inhouse services across media, performance, digital and website production, creative and content production.
New logo.
Justine Butler, head of strategy and services, said it could be cliché, but MM don’t shy away.
"Owning that purpose as an agency remains to inspire everyday Australians to connect with our clients’ brands,” Butler said.
“What that looks like as an agency today is very different to when the business was founded in 1999 by James Fitzgerald, and so it was time our name better reflected that.”
Michael Gee, general manager, said MM will continue to evolve and connect brands with customers.
'We are excited to think of our future as one that is not defined by a set range of service pillars but has scope to move into any field where there is a need and demand," Gee said.
The commitment of the agency to deliver clients well resourced and responsive teams is a direct response to the pressure now facing brands, particularly those in retail, to stay at pace with a fast-moving customer and ever-changing advertising landscape.
“Clients need a partner who is equipped to help respond to the market and customer need faster than their competitors and this is something we excel at,” Butler said.
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