Media ad sales for January are down by 2.4% to $483 million year-on-year (y-o-y), despite strong growth in outdoor and cinema advertising, according to the latest Standard Media Index agency report.
The result, affected by a poor TV sales, is a solid start to 2016 as last January's record sales were buoyed by the Queensland state election.
The categories that performed best were outdoor, up 8% y-o-y to $55.2 million, cinema, up 22% to $8.3 million, and radio, up 2% to $40.3 million.
TV was down 5.1% to $215.3 million, magazines ad sales declined 16.3% to $8.6 million and newspapers ad sales dropper 8.7% to $42 million. However, metropolitan paper advertising was only down 3.5% - a respectable result when considering the current decline in print advertising.
The results mean the agency advertising market remains in record territory in the financial year to date, up 3.6% to $4.68 billion.
By category, January ad sales in food groceries and dairy were up 15.8% y-o-y, retail grew 13.1% and travel posted solid growth of 11%. Ad sales in the biggest advertising category, automotive, remained flat, while alcoholic retailer sales dropped 35.4% and insurance was down 19.3%.
In the past six months, all categories had growth in ad sales expect alcoholic retailers and insurance.
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