Are Media has appointed Georgie Abay as editor of its fashion and beauty brand, marie claire.
Abay joins from MECCA Brands, where she was the acting head of content and editorial strategy before moving onto content manager for M-Power, the company’s social-change program that focuses on the advancement of gender equality.
Abay also worked for six years as deputy editor at Vogue Australia and deputy editor and fashion features director at Harper’s BAZAAR.
Are Media’s GM of fashion and beauty, Nicky Briger, said she's thrilled to welcome Georgie to marie claire.
"As a passionate storyteller, content creator and entrepreneur, with exceptional experience across fashion, beauty and lifestyle, I know she’ll steer this award-winning brand to dizzying new heights," said Briger.
“marie claire has a proud 28-year history of agenda-setting journalism. It’s an iconic and intelligent global brand for women of style and substance, which makes Georgie the perfect fit to work alongside MC’s talented, experienced team.”
Abay said marie claire combines everything she's passionate about – high-end glamour and rigorous journalism that unashamedly champions female empowerment.
"I've worked in the media for over two decades, so to become editor of Australia’s leading fashion brand is a dream come true," she said.
“Throughout my career, my main goal has been to inspire and connect with women by sharing their many stories, and marie clairehas been doing just that for 28 years via its award-winning journalism, events and campaigns. I can’t wait to work for this iconic brand – and with the amazing marie claire team – to supercharge its exceptional content across all platforms.”
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