Y&R New Zealand’s McWhopper campaign has come out on top in the Media Lions, picking up the Grand Prix for the category.
The campaign has already been off to a flying start in Cannes, scooping a number of awards including a Print & Publishing Grand Prix.
President of the Media Jury, Dentsu Aegis Network Asia Pacific CEO Nick Waters says the campaign was an example of “a really simple piece of work which pulled the levers of media to gain attention”.
Waters also said the campaign was a vindication for the media industry, following the debate over the past week after the ANA’s damning report into media agency transparency.
“All of us [jury members] in the last week found it to be a really affirming process,” Waters says. “Our Grand Prix reflects so much which is good about our industry. It’s a big brand and big brands often find if hard to move themselves quickly. But here it is moving quickly, being bold ... and critically, none couldn’t happen without brilliant use of media.”
Australia also picked up trophies in the Media category with Whybin\TBWA Melbourne winning a Gold Lion for 'GAYNZ' for ANZ, a Silver Lion for its MJ Bale 'Uncrushable' work and a Bronze Lion for 'Equal Future' for ANZ.
GPY&R Brisbane won a Gold Lion for its “Life Saving Stickers” campaign for Australian Road Safety Foundation, GPY&R Melbourne a Bronze Lion for “You’re Accepted” for Minus 18, and DDB Sydney picked up two Bronze Lions for its “#ComeOnIn” campaign for The Sydney Opera House.
Grey Melbourne also won a Silver Lion for its 'This Bike Has MS' campaign for MS Australia and Leo Burnett Sydney a Silver Lion for 'Celebrity Tantrum' for Samsung.
Mobile was another big category for Australia with DDB Sydney winning a Gold and three Silver Lions for '#ComeOnIn' for the Sydney Opera House. Whybin\TBWA Sydney was awarded a Silver Lion for M J Bale’s 'Uncrushable' and Leo Burnett Sydney won a Bronze Lion for 'Celebrity Tantrum' for Samsung Australia. Clemenger Melbourne also won a Bronze Lion for 'Rate My Roof' for Origin Energy. The Grand Prix in the category went to “NYT VR” by T Brand Studio for The New York Times.
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