McKenzie Partners has won the media account for fintech Tiger Brokers following a competitive pitch.
The first campaign focuses on building brand awareness in the Australian market and establishing meaningful brand interactions, adding new account users.
Tiger Brokers' Tiger Trade, geared toward younger generations, is a trading app giving access to the world’s stock markets.
Darren McKenzie, CEO of McKenzie Partners, says, “We are really excited about taking Tiger Brokers to the next level here in Australia.
"Our media team has worked extremely hard to get the perfect mix to reach the right audiences for Tiger. The collaboration between the media and the design teams is always an important one, and this was no exception.”
Cruz Li, Head of Marketing of Tiger Brokers added, “Our mission is to enable Australians to take greater control of their investing opportunities by facilitating cost-effective trading using Tiger Trade.
"We needed an agency partner that understands our target audience and could produce an effective strategy to engage with them.
"Mckenzie Partners, through their in-depth understanding of a range of channels, data and technology, demonstrated just that. We expect substantial growth potential in Australia and will work closely with them to build our presence across the region.”
McKenzie Partners has rolled out the full-suite media and advertising campaign with out of home media, radio and TV, as well as digital, social, activations and experientials.
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