McKenzie Partners has secured the media and creative account for The Spice Tailor.
The first campaign has rolled out a series of brand awareness strategies for The Spice Tailor’s hero products with a focus on boosting in-store sales at Woolworths, Coles and other stockists.
The campaign includes both traditional and digital strategies with a proposed $300,000 ad spend to help The Spice Tailor grow its presence in Australia and become the market leader in meal kits on supermarket shelves.
The Spice Tailor offers Indian and Asian meal solutions for busy consumers. The range of Curry, Pastes, Biryanis and Daals are available in most large Australian supermarkets.
Darren McKenzie, CEO of McKenzie Partners, said: “We’re thrilled to be working with The Spice Tailor on their next chapter to boost their in-store sales and become a true household name.
“They have a really strong brand and a great product offering which we know Australians already love, and look forward to adding to this presence nationwide. We anticipate a long-term partnership with The Spice Tailor and can’t wait to get started.”
Pete Johnson, global marketing director at The Spice Tailor, said: “We know the Australian consumer is open to exploring world cuisine, so this campaign is a test for how many more foodies we can inspire to come to the World Food aisle.
“We like to work with talented agencies who know their local markets and McKenzie Partners and Rocket PR have been superb partners.”
McKenzie Partners’ collaboration with The Spice Tailor will employ both a traditional and digital approach, with their creative concepts aiming to "bring the flavours and authenticity from India and Thailand to Melbourne".
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