McDonalds is this weekend launching its largest global marketing campaign, 'Wanna go to McDonald’s?'
The campaign will kick off its sponsorship of the 2022 FIFA World Cup in 75 markets worldwide.
Wanna go to McDonald’s? is anchored by a short hero film highlighting the many things maccas fans share.
Talent includes six-time Emmy Award winner Jason Sudeikis, TikTok star Khaby Lame, K-pop sensation ITZY, and top EA Sports and FIFA Twitch streamer Edwin Castro.
The spot was directed by Academy Award nominee Darius Marder and Emmy Award winner Alan Yang and was shot in four locations across the world.
The campaign highlights the universal love we all share for a trip to McDonalds and portrays an array of individuals celebrating, mourning, working or taking a break with a trip to McDonalds.
Morgan Flatley, global chief marketing officer at McDonald’s said in a linkedIn post: “While we may all root for different teams this World Cup, we can all agree that every celebration is a little bit sweeter with McDonald’s World Famous Fries, and every missed goal or yellow card stings just a little less when you’re enjoying a Big Mac.”
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