McDonald's Australia is pitching its Customer Relationship Management account, AdNews can reveal.
The incumbent is digital agency Digitas.
The fast-food chain's CRM account is focused on customer relationship strategy, insights, measurement and execution.
A spokesperson from McDonald’s said McDonald’s Australia is in the midst of a pitch process with multiple agencies.
"As part of a global effort to gain alignment of CRM across key markets. We look forward to sharing more later this year.”
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