Now in its second year, McCann's 'A Table to End Hunger' initiative has gone global.
Following the success of last year, the campaign has tripled in size and McCann has broadened the scope, with tables at restaurants in Japan, Singapore also included in the auction.
Beginning in 2016, the Valentine's Day campaign allows couples to try their luck with nabbing a table at one of Sydney's best restaurants through an online auction page set up by eBay.
The winning bid gets the table, and the proceeds go directly to The Hunger Project Australia.
Now hosting more than 65 restaurants, the auction will be live until 2 February. This year, McCann has partnered with Dimmi along and is receiving media support across digital, OOH and radio activity.
https://www.youtube.com/watch?v=mYTTVaLrZrw
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