Mazda Australia is reinvigorating its 'Zoom Zoom' brand proposition with an out-of-home (OOH) campaign at Sydney’s newly launched Martin Place Retail precinct.
As the flagship activation of a broader national rollout, Mazda’s takeover leverages oOh!’s 10 digital screens, spanning both large and small formats.
Beyond Martin Place, Mazda’s campaign extends across oOh!’s multi-format network, utilising classic, digital and consecutive placement to amplify creative impact at scale across Street, Road, and Retail environments.
Mazda Australia's director of marketing, Alastair Doak, said Martin Place Retail introduces the refreshed 'Zoom Zoom' proposition on a big, unmissable canvas.
"Situated at the heart of Sydney’s commuter journey, it’s high-dwell environment allows us to connect with a key audience with impact, aligning with our long-term brand strategy," he said.
oOh!'s group director of sales, Chris Freel, said it's exciting to see the campaign make such a strong return.
"Mazda's takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence. It’s a perfect example of how oOh! drives brand fame," he said.
OMD, Mazda’s media agency, played a key role in ensuring the campaign's success by strategically placing the brand at touchpoints to maximise impact across multiple environments.
OMD Melbourne managing partner Sharon Cookson said the new Martin Place Retail space is like no other.
"It captures the bustling energy of Sydney in a premium quality precinct which is a great strategic fit with the Mazda brand and an ideal platform to launch the new ‘Zoom Zoom’ brand campaign developed by CHEP. It’s a powerful combination of impact and dwell time that’ll ensure creative memorability," she said.
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