Energy firm AGL has renewed its contract with Maxus Australia for a further three years.
AGL appointed Maxus as its media strategy, planning, and buying partner in 2011 following a competitive pitch process. Maxus provides AGL with a full range of media planning and buying services including media strategy, planning and buying across traditional and digital channels, as well as marketing analytics.
AGL brand and communications manager Christine Tomaras said: “As a tier-one energy provider, we are looking for the benefits and efficiencies that a media agency like Maxus can bring to our brand, and opportunities to leverage that scale across our business.”
Maxus managing director Nick Keenan added: “We are delighted with the opportunity to extend our relationship with AGL for another three years. The Maxus team have proven that we can deliver consistent results to contribute to the delivery of AGL’s business goals.”
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