The MAX Network has launched MAXCo.LAB - a creative and strategic brand building agency - offering project-based and strategy-led 360 solutions.
Bea Antonelli becomes director of MAXCo.LAB, leading the Sydney and Queensland offices after six years working with MAXMEDIALAB as strategy & insights director.
Philippa Gray has been named client services director, after leading client and content campaigns for over five years at MAXMEDIALAB as account director.
Jake Halpin has also joined as publicity director, having previously founded his own marketing and communications agency.
Alongside the launch of MAXCo.LAB, the new office in the Gold Coast suburb of Burleigh Heads will officially open this month. The move sees the first strategic expansion for the network outside of Sydney.
MAXCo.LAB has already executed successful strategies and campaigns for clients such as Hermès, Lark Distilling Co., King Living, Luxasia, Integria Healthcare, Heinemann Australia and more yet to be formally announced.
CEO and founder of the MAX Network, Lynette Phillips, said: “At the MAX Network, innovation and disruption has always been at the heart of our business.
"MAX Network's luxury media and communications agency MAXMEDIALAB marked 10 years in business in 2021, and MAXCONNECTORS was Australia’s first premium influencer and creator agency. With the launch of MAXCo.LAB and the opening of our Queensland office, we are perfectly placed to retain our position as Australia’s go-to network for communications, media, and talent."
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