S4Capital’s operating brand Media.Monks has appointed Matthew Godfrey to lead its APAC Content practice.
Before joining Media.Monks, Godfrey was CEO of food tech start-up Nutrition Innovation. He also has more than 15 years as CEO of agency businesses, including VMLY&R and Publicis Worldwide.
Godfrey will work alongside Kenny Griffiths, managing director APAC of data, digital and media.
"Matt has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC," says Bruno Lambertini, co-CEO, content, at Media.Monks.
"With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations.
"He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by re-shaping how businesses interact with the world, now."
A strategic focus for Godfrey will be expanding the Media.Monks business model in APAC, which centers on key markets such as China, Australia, Japan, Korea and Singapore, and is supported by content excellence hub offices.
In APAC, Media.Monks has two hub offices that house deep creative and technical talent in Malaysia and India.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.