Matt Pearce
DDB Group Melbourne has promoted Matt Pearce from head of planning to chief strategy officer.
Pearce joined DDB Melbourne in 2021, leading strategy across DDB, Mango and Tribal, and built the strategy department on the philosophy of ‘strategy as an outdoor sport’, getting the entire strategy team into people’s homes and out in the field to uncover the insights.
DDB Group Melbourne CEO Mike Napolitano said Pearce is a world class leader who has helped refound DDB Group Melbourne.
"He’s a great strategic mind and with his leadership we’ll continue to help grow the fortunes of our clients and their brands," Napolitano said.
"Internally I could not ask for a better partner, and I know the rest of our leadership group and broader team value Matt’s unwavering contribution to not just our collective team success but also the individual focus he gives everyone that is in his orbit.
"Hands down Pearcey is the best creatively strategic mind I’ve ever worked with.”
DDB Melbourne Group chief creative officer, and Pearce’s creative partner, Psembi Kinstan said there’s not one strategist in the business that’s sharper than Pearce.
"He is entirely unique in his ability to distill the complex and simplify client problems and opportunities," Kinstan said.
"In a sea of strategy jargon and bullshit, Matt is a weapon, loved by clients and creatives in equal measure.”
Pearce said the agency has built something great at DDB Melbourne, with a truly unique approach to insight-led creative strategy.
"I can’t wait to keep up the momentum," Pearce said.
His promotion is effective immediately.
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