Adobe’s has named Matt Holst director of digital experience (DX) marketing for Australia and New Zealand (ANZ).
Holst’s most recent appointment was director of Asia DX marketing at Adobe, where he spent the last three years. He has more than 25 years of experience, with the last 12 as a director running multiple marketing functions across Adobe and Dell.
Holst will report to Duncan Egan, Adobe’s VP of DX marketing for Asia Pacific and Japan.
Egan said that Holst's expertise is a cornerstone as Adobe navigates the dynamic landscape of the ANZ market.
"Under his leadership, we are poised to forge stronger relationships in our top accounts and deliver tailored solutions that resonate on a deeper level,” said Egan.
Holst said he's excited to take on this new role leading a high-performing team and working closely with ANZ customers to help them achieve experience-led growth.
"I’m passionate about helping brands unlock the creativity, content, data and workflows required to deliver meaningful experiences and drive sustained long-term profitability," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.