Wavemaker Melbourne has strengthened its senior leadership team with the appointment of Matt Hofmeyer as client managing partner.
As part of the Wavemaker Melbourne senior leadership team, Hofmeyer will report to Melbourne MD Daniel Isaac and Wavemaker ANZ CEO Peter Vogel. He is charged with leading the agency’s relationship and performance on the L’Oréal Australia and New Zealand account.
Hofmeyer is replacing Gabriela Stewart, who has moved into a newly created role of client managing partner across a number of other Wavemaker clients, including Jetstar, Australia Post, DoorDash, Honda, Tata and IG Markets.
A long-standing Wavemaker who has been with the agency for nearly two decades, Homeyer is returning to Australia from his current role as MD of Wavemaker Hong Kong. He was previously MD of Wavemaker Adelaide, where he worked with many of the agency’s largest clients, including Mitsubishi and the South Australian Government.
Isaac said: “It’s an exciting time at Wavemaker Melbourne and we’re delighted to welcome Matt to our team as Gabriela takes on additional responsibility across our growing client base.
“I’m pleased that we are able to continue to invest in senior resources to help manage our ongoing success and growth in the Melbourne market, and I’m confident that in these two leaders we have the expertise, passion and proven credentials to positively provoke growth for our clients in increasingly challenging times.”
Hofmeyer said: “It’s great to be back in Australia and to be joining the exceptional Wavemaker L’Oréal team, an amazing group of people who are delivering really exciting work and driving brand growth.
“L’Oréal is a global leader in digital transformation, online beauty experience and e-commerce, and I couldn’t be happier to help shape this next chapter of growth and results for the brand in the Australian market.”
Wavemaker has held the L’Oréal Australia and New Zealand media account for 18 months.
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