Matt Barbelli, the original founder and previous managing director of Frank Digital, has launched Wonderful, a digital agency merging design, technology and performance marketing.
Wonderful is an agency and consultancy hybrid, using human centered design matched with unique insights informed by data and the latest technology to drive business and brand growth.
Combining design, technology and performance marketing, Wonderful offers data-driven research and insights, experience design, paid media, search, social, eCommerce and digital-first band solutions.
Wonderful is working with a number of clients including the largest precious metals services group in Australasia, Pallion Group and its subsidiaries Pallion Foundation and ABC Refinery; online art auction house, Luxebid and retail chain Gregory Jewellers, on a range of projects including digital transformation, UX and UI design, digital first branding and platform development and full go to market strategies.
Vaughan Moffitt, former lead designer at Deloitte Digital, who has worked on brands including Virgin Money, NRMA, Westpac, Foxtel and the World Health Organisation, has joined Wonderful as head of design alongside Nick Miers as digital director.
Barbelli said: “Wonderful pairs specialist expertise and strategic thinking to build brands and businesses that want to succeed across the digital ecosystem. It’s rare to find an agency with our unique service mix typically agencies excel at one or the other. We’ve seen dramatic increases in uplift when it all comes together.
“We’ve developed our service offering to reflect today’s digital economy. We want to diverge how client’s think about performance marketing to focus it through a lens of high-performance creativity backed by insights and data.
“While we are headquartered in Sydney, our growing team of specialists are from around the world and having a global studio opens our doors to international talent, giving us a better understanding of the broader world our clients operate in.
"I’m also delighted to have someone of Vaughan’s calibre at Wonderful. He is a proven product and experience design leader that works with brands to reshape and transform how they connect and engage with audiences.”
Barbelli departed Frank Digital in January last year following the agency’s acquisition in 2018 by UK-headquartered data and performance agency, Jaywing.
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