The Matildas’ 2-0 victory over Denmark last night reached 6.54 million people on Seven and 7plus, with an average audience during the game of 3.56 million, making it the highest rating TV program of 2023 so far.
The game’s average audience of 3.56 million included a national broadcast audience of 3.18 million viewers on Seven (2.29 million in the capital cities) and another 384,000 viewers on 7plus – a record for an individual event on 7plus.
Matildas v Denmark was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s.
The pre-game program was the #2 broadcast program nationally in 25 to 54s and 16 to 39s and #3 in all people (1.53 million broadcast viewers). The post-game program was #3 nationally in 25 to 54s and 16 to 39s and #5 in all people (1.22 million broadcast viewers).
7plus ranked #1 in BVOD viewing yesterday, with a 58.9% share.
The game peaked at 3.75 million viewers on broadcast and dominated its broadcast timeslot, scoring a 71.3% commercial audience share in total people, 74.5% in 25 to 54s and 78.5% in 16 to 39s.
So far, Seven’s coverage of the FIFA Women’s World Cup 2023 has reached 9.25 million broadcast viewers plus another 1.67 million on 7plus. More than 185 million minutes of content has been watched on 7plus to date.
The Matildas will now face off against the winner of the France v Morocco game tonight in the quarter final, to be played in Brisbane this Saturday, 12 August.
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