Match & Wood has won the media planning and buying account for Renault Group in a competitive pitch.
The account, previously held by OMD, will transition in April.
The French automotive brand has been selling cars for more than125 years and has been present in Australia since 1947 and has a national footprint of 57 Dealers.
“Match & Wood have demonstrated a strong understanding of the unique challenges and opportunities in the automotive market, making them an ideal partner for Renault Australia," said Elena Woods, marketing communications manager, Renault Australia.
"Their strategic expertise combined with a results-driven approach aligns perfectly with our business objectives.
"As we continue to grow and reposition the Renault brand with exciting new models over the next 18 months, we’re confident that Match & Wood’s passion for our brand and collaborative approach will help us connect with our audience and drive meaningful results.”
Lyndelle O’Keefe, CEO Match & Wood, said she's thrilled to be partnering with a brand with such a rich heritage, an outstanding range, and a clear understanding of who they are and what they stand for.
"The tender process was incredibly rewarding, with strong alignment between our teams and a shared commitment to openness, collaboration, and true partnership," said O’Keefe.
"We’re excited to help drive the next phase of Renault’s journey in Australia..”
Group director Verity Martin will be leading the account.
“We’re thrilled to be working with Renault Australia," she said.
"They have an exciting vision for the future, which makes this partnership really inspiring for our team. With new models on the horizon and a growing media presence, there’s so much potential to create smart, impactful campaigns together, and we can’t wait to roll up our sleeves and get to work.”
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