Independent media agency Match & Wood has won the Curtin University domestic media account in a competitive tender.
Match & Wood, which has offices in both Perth and Melbourne, will handle media strategy, planning, buying and data analytics across all channels within Australia.
Longreach Media and Carat previously shared media duties for the university.
The university will continue working with Sydney-based Global Rev Gen for international media planning and buying.
Curtin is Western Australia’s largest university, with more than 56,000 students. Its main campus is in Perth and it has a major regional campus in Kalgoorlie and a campus in Midland, plus four campuses in Malaysia, Singapore, Dubai and Mauritius.
Kate Jennings, director of brand and marketing at Curtin University: “Match & Wood demonstrated strong strategic insights and an ability to effectively reach our important target demographic in our local markets. I look forward to partnering with them to tell the rich Curtin University story to those considering entering higher education across the country.”
Lyndelle O'Keefe, managing director at Match & Wood: “In what is a challenging environment across the sector, the Match & Wood team will work closely with Curtin University to maximise its investment and leverage our expertise to meaningfully connect with their youth audiences. We’re delighted to have been appointed by such a respected leader in education, research and engagement.”
Curtin is the latest win for Match & Wood which was founded three years ago by O’Keefe and Chris O’Keefe. The agency works with clients including COSBOA (Council of Small Business Organisations Australia), UrbnSurf, Synergy, Summit Homes Group and HIF Australia.
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