Martech and data consultancy Venntifact has opened a Brisbane office led by former PwC Melbourne manager James Wawne.
Wawne has more than 13 years’ experience in digital consulting and has been leading his London-based agency, Smartcog, for the past eight years.
He previously worked in Australia as PwC state lead, digital intelligence, Melbourne.
“Venntifact is going from strength to strength and I’m excited to be leading the Brisbane expansion,” Wawne says.
“The city boasts an emergent marketing and tech scene, evidenced by the recent launch of Salesforce’s Brisbane office. Along with our local clients and partners, we hope to train and advise the next generation of CMOs and data-driven marketing talent.”
Venntifact co-founder and executive director, digital strategy Damon Etherington says Wawne's "wealth of international experience" makes him perfectly placed to lead the business in Brisbane.
“To be successful in today’s market, brands need to find ways to create meaningful connections with customers, which requires an understanding of data, targeting and technology systems," Etherington says.
"But the most important skill is the ability to weave these all together, which can be an incredibly challenging task. We’re excited to help more Brisbane-based brands take back control of their data.”
Several other key hires are expected to be announced for the new office over the next few months.
The expansion follows a period of rapid growth for Venntifact, which recently saw Deloitte Digital’s Jakub Drhlik join the business as director of consulting, and Karin Kalda join from Digitas Australia.
Since its launch in early 2018, Venntifact has grown to a team of 30, working with brands including Xero, Westpac, Flight Centre and Virgin Australia.
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