The Australian Marketing Institute has appointed Bronwyn Powell chief executive officer.
Powell has more than 30 years’ experience in transforming and positioning brands for growth, and most recently as marketing director for Mars Food Australia.
Powell said: “I am excited to be taking on this new role as I am passionate about strengthening the marketing profession in Australia.
“There is no doubt in my mind that professional marketers need a strong and supportive industry body to help them navigate their career and to provide access to first class continuing professional development opportunities.'
AMI chair Andrew Thornton, said: “At the heart of her success has been her ability to develop innovative new concepts and strategies that connect with consumers and change businesses.
“Moving forward, our focus will be on continuing to devise and deliver valued benefits for our members that will really make a difference to their career aspirations, regardless of what career stage they are at."
Powell succeeds Narendra Prasad who is continuing with the AMI as CFO and company secretary.
Thornton said: “On behalf of the board, I want to acknowledge and thank Narendra for all of his hard work in ensuring that the AMI is in sound shape and ready for the next phase of the AMI’s evolution. I have no doubt that Bronwyn and Narendra will make a formidable team”.
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