Marquee, an advertising instruction platform, today announced the launch of its radio module, designed to manage the advertising instruction process for radio campaigns.
The module allows media agencies, advertisers, creatives, and media owners to communicate and apply client campaign instructions via an intuitive, integrated, real-time platform that provides visibility over every stage of the process.
The radio product follows the launch last year of Marquee’s television module. The television module has been a success with agencies and advertisers using the platform to communicate thousands of campaigns.
The Marquee platform fulfills the need for a critically important final step in the campaign management process between agencies, advertisers and media owners. Marquee provides a single source of truth, connecting all parties to de-risk and create substantial efficiencies for all parties, by up to 75% versus the old labour-intensive process.
Tracey Iskander, co-founder and managing director of Marquee, said: “We decided to launch Marquee from our previous experience of witnessing the labour intensive, pressure cooker and cumbersome process of materials instructions.
“The volume of information is relentless, with many people to communicate with, many moving parts and significant margin for costly errors. Marquee is a digital transformation solution that improves the process for all parties.
“We are proud to be developing an Australian first. Our technology underpins the solution and we have been encouraged by the support and willingness of our customers to come with us on the journey to shape the product in a truly collaborative effort. These systems are highly complex but building them with our customers has been one of the highlights.”
Murray Burden, co-founder and commercial director of Marquee, said: “Following the great success of our TV launch last year, we are excited to now launch radio, again allowing the industry to streamline a very complex process for radio campaigns with a seamless, centralised platform.
“We have big plans to launch our solution in other media sectors and introduce further enhancements in the near future.”
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