Marley Spoon appoints Aldi's Mark Richardson CMO

By AdNews | 8 February 2023
 
Mark Richardson

Direct-to-consumer brand company Marley Spoon has appointed Mark Richardson chief marketing and commercial officer.

Mark replaces Kate Whitney starting February 13.

In his most recent position as chief marketing officer at Aldi Australia for six years; Mark played an instrumental role in elevating the brand's unique personality and propositions.

He’ll further bring these skills to life in his new role arcoss Marley Spoon, Dinnerly, Chefgood and bezzie.

Mark said: “Food and wellbeing is at the heart of Marley Spoon and the Australian culture, where our brands add so much value and convenience to Aussie’s everyday life.

"I’m proud to join the Marley Spoon team, where I can’t wait to get stuck in working with the talented team to create deep connections with consumers and customers across many touch points, while driving business goals and sales.

“Moving into an adjacent category opens so many exciting opportunities; I’m dedicated and focused on exploring new commercial avenues, revenue streams and growing the Marley Spoon portfolio customer base.”

Rolf Weber, CEO Australia and COO at Marley Spoon said: “At a time when consumers have never been more focused on value and convenience, we’re delighted to welcome Mark to the team to accelerate business growth by elevating our customer retention and brands, making them top of mind for Aussie’s across the country.

"His solid knowledge of the industry and creating disruptor brands will be invaluable as we continue to enhance our offerings to help build a better everyday, just right, just for our customers."

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