Jana Bowden, professor of marketing at Macquarie University, spoke at ThinkTV’s Revision event in Sydney
Here's her list of marketing myths:
-
“Our brand totally understands our customers.” But in reality ONLY 6% of brands say they understand their customers.
-
“Consumers are simple and rational” In fact they are complex
-
“TV is DEAD” When more than 80% of Australians watch TV each month.
-
“TV is only good for creating top of funnel consumer awareness” TV drives full-funnel brand impact
-
“TV works best as a stand alone channel.” TV amplies brand impact when combined with other media channels
And a slide from her presentation:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.